This a great example of how flexible page types can be. We added a page type of "press release" so we could assign some custom attributes to it and make the very PR-ish formatted custom template for the page list block below.

Press Releases:

Launch our new site!

Press Release - for release on 04/07/10 7:17PM

Neeto speedo! We just rebuilt our site in record time and now we can easily change EVERYTHING.